Privacy Policy | Red Lion Bet

Last Updated: February 2026

At RedLionBet.uk ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

1.1 Automatically Collected Information

When you visit our Website, we automatically collect certain information about your device and browsing behavior, including:

IP address
Browser type and version
Operating system
Referring website
Pages viewed and time spent on pages
Click data and navigation patterns
Device type (mobile, tablet, desktop)

1.2 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze website traffic, and deliver personalized content. Types of cookies we use include:

Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand how visitors use our site
Advertising Cookies: Used to deliver relevant advertisements
Affiliate Tracking Cookies: Track clicks on casino links for commission purposes

1.3 Information You Provide

We do not require users to create accounts or provide personal information to browse our Website. However, if you contact us via email or contact forms, we may collect:

Name
Email address
Message content
Any other information you choose to provide

2. How We Use Your Information

We use the collected information for the following purposes:

To operate, maintain, and improve our Website
To analyze website traffic and user behavior
To track affiliate referrals and manage partnerships
To respond to your inquiries and provide customer support
To deliver personalized content and recommendations
To detect and prevent fraud or abuse
To comply with legal obligations

3. Google Consent Mode V2

We implement Google Consent Mode V2 to respect your privacy choices regarding cookies and data collection. When you visit our site, you can choose to accept or decline optional cookies. Your consent choices are stored securely and respected across your browsing session.

4. Affiliate Marketing and Click Tracking

Red Lion Bet operates as an affiliate marketing website. When you click on casino links, we track these clicks using cookies and URL parameters (such as GCLID) to receive compensation from casino operators. This tracking does not collect personally identifiable information beyond what is necessary for affiliate attribution.

5. Third-Party Services

We use third-party services that may collect information about you, including:

Google Analytics: Website traffic analysis
Affiliate Networks: Click tracking and commission management
Casino Operators: When you click our links and visit casinos, their privacy policies apply

These third parties have their own privacy policies governing the use of your information. We recommend reviewing their policies before interacting with their services.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security of data transmitted to our Website.

7. Your Rights Under GDPR

If you are a resident of the UK or European Economic Area, you have certain data protection rights under GDPR:

Right to Access: Request copies of your personal data
Right to Rectification: Request correction of inaccurate data
Right to Erasure: Request deletion of your personal data
Right to Restrict Processing: Request limitation of data processing
Right to Data Portability: Request transfer of your data
Right to Object: Object to processing of your personal data
Right to Withdraw Consent: Withdraw consent for data processing at any time

8. Cookie Management

You can manage or disable cookies through your browser settings. However, disabling cookies may affect website functionality and your user experience. You can also adjust your cookie preferences using our cookie consent banner when you first visit the site.

9. Children's Privacy

Our Website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updated policies will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy regularly.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Email: privacy@redlionbet.uk

Your Privacy Matters. We are committed to protecting your personal information and respecting your privacy rights. If you have any concerns about how we handle your data, please don't hesitate to reach out.